My Idea For A T.V. Ident

       The Idea For My T.V. Ident Has Come From Brain Storming Sessions Using Mind Maps And Word Association With Things That Link To What The Channel Stands For. 

       The Channel I'm Designing An Ident For Is BDC1. 
BDC1 Represents The Best Of The Brit School And On My Brief It Said That I Needed To Communicate Aspects Of What The School Stands For  E.G. Performance, Excitement, Fun, Creativity, Innovation, Design, Youth, Energy, The Future And Talent. 


I Created A Mind Map From These Words And Used Word Association To Branch Out The Ideas Of Each Word. From These I Picked Fun & Youth As I Felt There Was Most I Could Do With What I Came Up With during My Brain Storm.

I Then Did Another Mind Map With Just These 2 Words And Developed My Final Idea Of My Ident Form There.

My Final Idea For My T.V. Ident Is A Child's Toy Train Going Round A Track That Is Being Build At The Beginning . 

The Train Has A 3D 1 On the Top Of The Train,

  As It Goes Round The Track The Camera Pans Out To Give A Eagle Eye View Of The Track To Reveal that It Is Shaped In The Letters BDC.

 This Then Morphs In To The Actual Logo Of BDC The One Then Fades In Later On. 













I Will Create The Effect Of The Toy Train Track Being Built By Using Still Images Sped Up To Look Like It's Actually Being Filmed (Stop Motion) This Will Be Carried On As The Train Starts Going Round The Track. The Still Images Will Be  Edited And Sped Up In Final Cut Pro. The BDC Track Shape That Will Be Featured In The Last Image Of The Sequence Will Then Morph In To The Actual Logo Of BDC I will Do This By Adding Effects Over The Top Of The Final Cut Pro Projects Using Adobe After Effects Where I Can Add In Extra Effects Such As Chimney Smoke To Look Like Steam Trains And Movement To Make The Logo Appear And Disappear In The Right Places At The Right Time. This Is The Tutorial I Will Use For The Smoke On The Final Ident And Have Practised Using Before: 

Tutorials I Have Used:
This Is The Tutorial I Used To Learn How To Work The Key Frames On After Effects: http://www.youtube.com/watch?v=PDuoEKO_gjA&safe=active 
This Is The Tutorial I Used For The Smoke On The Final Ident- 
http://www.macprovideo.com/hub/after-effects/how-to-make-smoke-after-effects-effects 

After My Final Ident
Looking Back On My Final Ident Both The 10 And 20 Second Ones The Main Thing That I Would Change Would Be Having Someone Help Me Build The Train Track As It Would've Kept The Images More Aligned. I Would Also Use A Wider Space With A Different Coloured Background So That The Track Would Stand Out More. However I do Like My Final Product And I Think It Fits In With The Theme Of The T.V. Channel And The Ideas That It Represents. Although I Did Change My Ident Slightly From My Original However I Feel That It Looks Better This Way Than I Would If I'd Have Done It The Way I Previously Planned. The Way I Originally Planned It Would've Also Been More Difficult To Take The Necessary Pictures Needed For The Stop Motion Aspect Of The Ident.