It's Easier To Analyse Something When You Know Where To Start A Few Things We Looked At To Begin With Were:
Setting/ Place
What Time Period It's Set In
Tempo (Fast/Slow)
Audience Interaction
Is It Informative Or Entertaining
Density (How Busy Is It?)
Disney Channel Movie Ident 2012
This Ident Is Set In A Fictional Place Much Like A Fairy Tale Which Ties In With The Idea Of Disney The Music That They Have Used Also Uses This Fairy Tale, Magical, Typical Disney Idea. The Fact That It's Set In a Fictitious Place Means There Is No Set Time Period However We Can Tell It's Quite Modern Because Of The Movie Characters That Have Been Used In It.
Both The Music And The Tempo Of The Ident Are Fast Tempo This Makes Us Excited For Whats Coming Up Next As Well As The Fact That This Ident Was Designed For A Children's T.V. Channel And So Doesn't Allow Time For Children To Get Distracted Due To Their Short Attention Span.
The Ident Does Have Some Audience Participation As The Camera Angle Used Makes It Look And Feel Like You're Going On A Journey Through The Pictures And Sets Used In The Ident There Is Also A Certain Amount Of Nostalgia Used By Reminding You Of Your Favourite Characters From Your Childhood Which Keeps Your Attention.
The Ident Is Very Entertaining As It Takes You Through A Journey With Your Favourite Characters However It Is Also Informative as It Shows You The Variety Of Different Movie Genres And Characters They Have In Their Movies Showing That The Channel Has Something For Everyone, Also Using The Logo At The Beginning And End Informs You Of What Channel You're Watching If You've Just Put It On.
It Is A Very Busy Ident With Lots Going On As Your Being Bombarded By Pictures Of Characters At All Times This Is Also Brought Out By The Fast Flowing Tempo Of The Ident.
The Ident Fits Its Audience Because Of Its Use Of Happy Looking Characters Making The Younger Audience Feel Happy And Welcome As Well As The Shot Timing Not Allowing Their Attention To Go Astray And The Bright And Wide Variety Of Colours To Keep The Mood Light. The Disney Channels Mission Statement Says "We Seek To Develop The Most Creative, Innovative And Profitable Entertainment Experiences And Related Products In The World." Which They Have Shown Though The Creative And Entertainment Aspect Of This Ident. Their Goal Is "stream entertainment television for children with original series and movies." Examples Of Which they Have Used In The Ident.
Sky News Ident 2012
The Setting Of This Ident Could Be Considered Very Futuristic And Metallic It Maybe Though Of As Being Like Cyber Space Due To The Dark Colours And Bright Electronic Lights This Could Also Be Thought Of Because Of The Subjects Used In The Ident e.g. Phones, Laptops,Tablets.
The Tempo Of The Ident Is Fast This Matches The Music Used In The Background And Could Represent The Fact That The News Is Getting Out To The Public Quickly No Matter Where They Are Which Is Also Shown By The Pictures.
The Ident Is Basically Asking For The Audience To Interact With It By Using The Pictures Of Real Life Objects Like The iPhone etc To Say That You Can Get The News Where Ever You Are And Also By Using Screen Shots Of The News On The Screens Of These Devices.
The Advert Is Completely Informative As Its For A Information T.V. Channel Using The Pictures Of Electronic Devices To Inform You How You Can Get The News While On The Go, As Well As This The Logo Is Both Shown At The Beginning And End Of The Ident To Inform You Of Which Channel You're Watching f You've Just Tuned In.
The Audience Is A More Mature One And This Is Shown Through The Restricted Use Of Dark And Bold Colours As Well As The Serious Sounding Music.
The Ident Is Not As Busy As The Previous Ident That We Analysed As It Just Has One Main Focus At A Time Rather Than Being Bombarded By Many Different Images At One Time.
According To Sky, Sky News Is Valued For "Fairness, Balance And Journalistic Objectivity" As Well As Being Credited For Its "Speed Of Its 24-Hour Coverage And Flexibility In Reporting Live News" Which Fits Well With The Design Of The Ident And Can Be Identified With Due To The Images Used.
Sky Movies Premiere
The Purpose Of This Ident Is To Lets The Audience Know That There Is A Variety Of Different Genres of Movies They Do This By Panning Through A Wide Variety Of Different Settings In Which The Images Shown Have Been Slightly Merged Together Representing Different Genres (e.g. Space- Sifi Desert-Westerns) They Have Done This In Order To Show The Audience That They Aim At Which Is A Wide Mainly Family Based Audience As There Is Something For Everyone In The Family.
The Ident Is Very Entertaining However It Does Inform You Of The Variety Of Movies On The Channel As Well As Which Channel You're Watching The Quick Changes In The Scene Also Entertain The Audience And Keep Them Interested And Catch The Eye Of People That May Just Be Flicking Through The Channels.
The Music Used Matches each Genre As It Changes And The Camera Pans As If In A 360 angle Finishing Where It Began.
Sky Says That The Sky Movies Channel Is The "Complete Service Showing A Huge Choice Of Movies From The Latest Hollywood Blockbusters To Cult Classics"
Re-Packaging Of CBBC
Old CBBC
The Ident Is Simple And To The Point With The Arrow At The End Pointing Towards The Entrance Of The Channel, This Would've Been Used At The Channel Start At The Begging Of The Day.
It Is Brightly Coloured Which Fits The Target Audience Of Younger Children, It's Quick And So Doesn't Allow The Younger Audiences Attention To Go Astray.
There Is No Music Used Just "Whooshing" Sounds As The Logo Is Travelling Around The Screen. The Fact That The Logo Is Always Present On Screen Is Good As It Means That As Soon As You See The Ident You Know Which Channel You're Watching Immediately.
The Ident Is Not That Busy As There Is Just One Main Focus All The Way Through However It Is Fast Moving Which Fits The Hyper-Active Characteristics Of Its Young Audience.
It's Set In A Fictional Animated World That Is Brightly Coloured The Fact This Is A Fictional Setting Matches The Unique Imagination Of The Younger Audience Its Aimed At The Animated Aspect Of It Gives Off A futuristic Atmosphere.
The Ident Is Mainly Entertaining Rather Than Informative Because Of The Whooshing Effect And Blobby Noises That Could Be Considered Amusing To The Children, However It Is Informative As It Is Informing The Viewer Of Which Channel They Are Watching.
New CBBC
The Ident Uses Audience Participation As The Audience Are Attracted By The Use Of The Channels Characters In The Ident As Well As The Final Words "CBBC" Which Everybody Seems To Sing Along.
The Ident Is Entertaining As It Shows The Characters Playing With The Letters As Well As Being Informative And Telling You What Type Of Shows Are On The Channel And Which Channel You're Watching And Being A Confirmation For The Children The Channel Is Aimed At That It Is Their Channel By The Use Of The Recognisable Characters And Music.
The Ident Is Busy And Fast Moving With Lots Of Different Things Going On In The Foreground And The Background.
The Images Used In The Ident Are A Mix Of Real Life And Animation Which Fits With The Idea Of Children's Wild Imaginations The Ident Is Also Quite Short Which Keeps The Attention Of The Younger Audience Even With A Shorter Attention Span.
Comparison:
During The Re-Packaging Of The CBBC Suite Of Idents They Have Redesigned The Logo And Along With This The Colour Scheme Of The Channel Going From The Variety Of Bright Colours With The Blob Effect Logo To The New Green White Colour Scheme With A More Jagged 2D Cartoon Logo. They Have Also Added The Singalong Type Music That Is So Well Known To The Channels Audience These Days Adding More Audience Participation As Well As Adding Cameo Appearances Of The Channels Characters In The Background. The Re-Packaged Ident Is Faster Moving And Busier Than The Previous.
I Feel That The Re-Package Has Worked Better Than The Previous Ident Due To Is Identifiable New Music And It's Quicker Pace Matching Up To Their Audiences Characteristics As Well As The BBC's Mission Statement "To enrich people's lives with programmes and services that inform, educate and entertain." As Well As There Vision Of Being A "creative organisation"
Re-Packaging Of UKTV Gold to G.O.L.D
UKTV Gold
The Setting Of The Ident Is In A Real Life Setting Of An Apartment Which The Viewer Can Relate To The Apartment Lights Up And The Subject Stops Doing What They're Doing As UKTV Gold Is Turned On The T.V. The Time That The Ident Is Set In Is A Current Day Setting Around Evening Time This Also Relates To The Viewer As This Is The Usual Time That People Get To Sit Down And Watch The Telly.
The Ident Has A Slow But Steady Pace All The Way Through However It Slows Even More When Gold Comes On The T.V.
The Only Audience Participation Used In The Ident Is The Way That The Audience Can Relate To The Circumstance That The Subject In The Ident Is In.
The Ident Is Entertaining In The Way That The Man Is Just Hanging From The Bar At The End However It Is More Informative Telling The Viewer About Which Channel They Are Watching.
The Ident Is Not Really That Busy There Is Just One Main Focus And Few Colours Have Been Used To Make It Look Life Like And Like A Real UK Flat.
New G.O.L.D.
This Re-Packaged Ident Is Fast Moving And Very Busy As Multiple Cartoon Images With Nothing Really To Do With The Channel Sprawl Out Over The Entire Picture With Their Slogan Of 'Stick Something Funny On'. The Music Matches The Quirky Feel Of The Ident With The Simple Backing Tracks And Male Vocables.
There Is No Real Setting To The Ident Just A Plain White Background This Means We Cant Quite Tell Which Time Period It's Set In However From The Amount Of Cogs And Springs Linking The Images Together We Could Assume It's Based In A Machine.
The Images Move Quickly Around The Screen Some Popping Out Of Nowhere In The Background And Some Coming Out Of The All Ready Flowing Images. The Music On The Other Hand Is Slower And More Calm Than The Visual Side Of The Ident.
There Isn't Really Any Audience Interaction Within The Ident Apart From People Trying To Spot The Different Images Appearing From Out Of Nowhere.
The Ident Is MOre Entertaining Rather Than Informative This Is Probably Intentional Due To The Channel Being Based Completely Around Comedy Shows And Sitcoms. The Only Information The Ident Gives You Is The Name Of The Channel That The Viewer Is Watching And The Slogan Of The Channel.
Comparison:
The Re-Packaging Of The Channel I Feel Has Improved The Overall Appearance Of The Channel As Well As Fitting In Better With What The Channel Now Stands For And It's New Mission. Previously To The Re-Packaging The Channel Showed A Variation Of Shows However Now It Has Been Split In To Different Channels With GOLD (Go On Laugh Daily) Being Reserved For Comedy Only With It's Mission To "Make People Laugh". This Fits In With It's New Branding As It's Now Funnier And More Entertaining For The Audience Just Like The Shows Now Shown On It.
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