What Is A T.V. Ident?

A T.V. Ident Is An Animated Logo That Shows The Branding Of A T.V. Channel. 
e.g.  The BBC1 Hippos Or The BBC2 
Tent.

T.V. Idents Are Used To Make The Channels Stand Out Against Each Other As There Are More Of Them Nowadays And So By Creating More Exciting Idents Is A Way Of The Channels Winning A Bigger Audience.