Categorising The Audience

Companies Know Who To Aim Their Shows At By Categorising The Audience, They Do This By Splitting Up The Mass Audience Into Groups By Using:

• Age
• Gender
• Status

And Different Types Of Demographics Such As:

• Socio-Economic Status (Older Fashioned Can Lead To Stereo Types)
• Psychographics (More Modern And Intelligent) 

A Few Companies That Produce These Surveys Are:

• VALs (Values Attitudes Lifestyles) Who Target Programs At Groups By Giving Various People A Psychographics Survey.
• BARB (Broadcast Audience Research Board) Who Recruit A Panel Of Homes And Fit All Their T.V. Sets With A Box That Monitors Which Channels They Watch.
• 4Cs (Cross Cultural Consumer Characterisation) One Of The Companies They Are Part Of Is Young Rubicon, They Also Believe That There Are 7 Types Of People In The World, They Also Use The Maslow Hierarchy Of Needs.