Understanding The Design And Purpose Of A T.V. Ident

What Is The Purpose Of A T.V. Ident?
To Identify The T.V. Channel And Branding To The Audience.

A T.V. Ident Is Created To Show The Identity Of A T.V. Channel As Well As The Branding Of The Channel. This Helps Create Brand Loyalty Towards The T.V. Channel  As Long As The Ident Stays Similar Each Time That They Re-Pagage There Ident Suite Such As BBC One Always Keeping Their Circle Design In Their Logos. This Keeps Their Viewers Loyal To Them As They Are Loyal To Their Identity And Branding. 

Why Do We Need T.V. Idents?
T.V. Idents Needed To Differentiate Between The Different Channels As Well As Give You And Idea Of What Content The Channel Shows. An Example Would Be That Children's T.V. Channels Often Use Cartoon Characters, Contain Large Amounts Of Animation And Are Usually Brightly Coloured (CBBC/ Disney Channel/ POP Girl etc.) However With Channels Aimed At A Older Audience Are More Realistic In Colours, Content And Setting.
Idents Are Especially Necessary In The Modern Day World Of T.V. Channels As There Is So Much Competition Over The Audience Due To Excessive Numbers Of T.V. Channels. It Is Important For T.V. Channels To Have A Impressive Ident  As It Will Help Attract An Audience, The T.V. Channels With Larger Audiences Get Given More Money Than Other Channels Which They Can Then Re-Invest In To Even Better Idents And Content For The Channel.

Channel 4
Channel 4 Are Consecutively Fourth In The Viewing Figures According To BARB Scoring 12,769,000 On Average Per Day, This Is Behind Both BBC1&2 As Well As All ITV1 Channels Combined. 








How Do Companies Create Idents?
T.V. Channels Create Their Idents And Shows Based On The Audience They Think Will Be Watching They Do This Based On Age, Gender And Class And Then Give It A Code These Are Called The Socio-Economic Demographics e.g. Channel 4 Aim Themselves At ABC1 16-44s (ABC Stands For The Class, 1 Stands For The Housing Area, 16-44 Is The Age Group).
More Modern Media Companies Use Psychographics Which Uses Surveys To Find Out Attitudes, Values, Lifestyles, And Opinions Instead Of Basing It On How Much Money You Make.

social grade	social status	occupation
A	upper middle class	higher managerial, administrative or professional
B	middle class	intermediate managerial, administrative or professional
C1	lower middle class	supervisory or clerical, junior managerial, administrative or professional
C2	skilled working class	skilled manual workers
D	working class	semi and unskilled manual workers
E	those at lowest level of subsistence	state pensioners or widows (no other earner), casual or lowest grade workers

Example Of How Socio-Economics Are Classed